Prepaid cards might not just be another passing fad, but a staple that's here to stay.
That's at least one conclusion to draw judging by the increasing number of bank-issued GPR prepaid cards. With high-profile deals like TSYS's acquisition of NetSpend, the new Bluebird card from American Express and Green Dot's establishment of GoBank, GPR program managers are attempting to establish this as a mainstream payment product.
Prepaid also has the advantage of emerging at a time when innovation allows easier access to financial services products. Mobile technologies in particular present opportunities for prepaid growth, with mobile remote deposit capture as one way technology can be harnessed to ease adoption.
There's also the potential of prepaid payroll distribution, prepaid co-brand programs and prepaid financial management tools.
At the ATM, Debit & Prepaid Forum, the minds behind all these ideas and technologies present the latest trends in prepaid, and share their vision for the future of the industry.
Don't miss these sessions:
ó ATM, Debit & Prepaid Forum Team