Download Brochure

Venue

The Roosevelt Hotel
The Roosevelt Hotel
45 East 45th Street @
Corner of Madison Avenue
New York, NY 10017

Share |

Monday, December 5, 2011

2:00 PM - 2:45 PM

BUILDING LOYALTY THROUGH MOBILE APPS, COUPONS AND OFFERS

Joe Salesky, Chief Strategy Officer, Founder, FREEMONEE NETWORK
Moderator: Amir Wain, CEO, I2C INC.

Effective mobile marketing creates another opportunity to build customer loyalty. Coupons, offers and specials can be tied to rewards cards, which also provide the ability to build databases and learn more about your customers. But given the penchant for customers to switch allegiances between brands and services, and the proliferation of mobile offers and apps, what are the most effective ways to harness mobile offers that actually build loyalty?  This session will cover how some organizations are utilizing mobility to build on their existing loyalty efforts.

 

>> Submit a question to this session's speakers

>> Return to Agenda