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Venue

The Roosevelt Hotel
The Roosevelt Hotel
45 East 45th Street @
Corner of Madison Avenue
New York, NY 10017

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Monday, December 5, 2011

9:15 AM - 10:00 AM

TOTAL RE-HAUL: LAUNCHING THE NEW SONY REWARDS PROGRAM

Steven Fuld, SVP & Managing Director, Card Marketing & Services Company, SONY CORPORATION OF AMERICA

Like many organizations that are looking again at their loyalty programs, Sony Rewards, a card program that allows customers to earn points and redeem them for Sony products was an established rewards platform in need of a revamp. This presentation will cover what’s involved in the assessment of a rewards program, the goals the company wanted to achieve with the new program, an analysis of reward points earn and burn and how the company got to know its customer better in the process.

 

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