Breakout TracksCard Trends and Opportunities
Customer Loyalty and Engagement
Emerging and Mobile Payments
Regulation and Risk
Who You'll Meet
Join more than 700 peers in the cards and payments industry, including card issuers, payment networks, industry analysts, ISOs, and payments product and service providers, responsible for credit cards, loyalty and points programs, emerging payments, payment business strategies, marketing, operations and technology.Click here to see last year's attendees.
Exhibit space and sponsorships are available.
Boca Raton Resort -
A Waldorf Astoria Resort
501 East Camino Real
Boca Raton, FL 33432
Friday, May 11, 2012
KEEP IT SIMPLE, STUPID: A LESSON IN CREATING TRUE CUSTOMER LOYALTY
At a time when many financial institutions are trying to cut costs, many are struggling to find balance between cutting back on programs and products and ensuring a positive customer experience. You'll hear innovative ways of improving the customer experience while improving operational efficiency--proving that FIs don’t have to choose between operational efficiency and customer loyalty—they can have both.In this discussion, you'll get:
- Insight into the simple, yet powerful strategies that WFB has used to build its unusually loyal customer base;
- an understanding of how FIs can innovate in today’s market without overlooking the impact that basic processes have on customer satisfaction; and
- a broader perspective on the concept of customer loyalty and the importance of providing a consistently great customer experience.