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Breakout Tracks
Card Trends and OpportunitiesCustomer Loyalty and Engagement
Emerging and Mobile Payments
Regulation and Risk
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Join more than 700 peers in the cards and payments industry, including card issuers, payment networks, industry analysts, ISOs, and payments product and service providers, responsible for credit cards, loyalty and points programs, emerging payments, payment business strategies, marketing, operations and technology.
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Boca Raton Resort -
A Waldorf Astoria Resort
501 East Camino Real
Boca Raton, FL 33432
Conference Agenda
Thursday, May 10, 2012
ACE HARDWARE REWARDS CARDS
Session will be a case study on how Ace Hardware was successful in integrating their new cobrand card program into Ace's market leading rewards program with over 25 million rewards members. Through a customer-centric product development process, Ace Hardware was able to create a best-in-class cobrand card value proposition to drive deeper customer engagement and loyalty.When Ace Hardware decided to launch a new to the market cobranded credit card program, they knew the challenges would be large: (1) integrating the new cobrand card into one of the largest retail programs in the US; (2) gaining buy-in across all of the co-op stores across the US; and (3) developing a compelling cobrand value proposition to break through in a crowded marketplace.The session will provide a deep dive on the challenges behind the rewards integration, the customer centric development of the program and the overall program success metrics.