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Venue

Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896

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Thursday, May 10, 2012

2:00 PM - 2:45 PM
Track: Loyalty and the Customer Experience View Track

ACE HARDWARE REWARDS CARDS

Jody Allen Channel Manager, ACE HARDWARE
Jonathan Gelfand Managing Director, PARTNER ADVISORS

Session will be a case study on how Ace Hardware was successful in integrating their new cobrand card program into Ace's market leading rewards program with over 25 million rewards members. Through a customer-centric product development process, Ace Hardware was able to create a best-in-class cobrand card value proposition to drive deeper customer engagement and loyalty.When Ace Hardware decided to launch a new to the market cobranded credit card program, they knew the challenges would be large: (1) integrating the new cobrand card into one of the largest retail programs in the US; (2) gaining buy-in across all of the co-op stores across the US; and (3) developing a compelling cobrand value proposition to break through in a crowded marketplace.The session will provide a deep dive on the challenges behind the rewards integration, the customer centric development of the program and the overall program success metrics.

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