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Breakout Tracks
Card Trends and OpportunitiesCustomer Loyalty and Engagement
Emerging and Mobile Payments
Regulation and Risk
Who You'll Meet
Join more than 700 peers in the cards and payments industry, including card issuers, payment networks, industry analysts, ISOs, and payments product and service providers, responsible for credit cards, loyalty and points programs, emerging payments, payment business strategies, marketing, operations and technology.
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Boca Raton Resort -
A Waldorf Astoria Resort
501 East Camino Real
Boca Raton, FL 33432
Conference Agenda
Friday, May 11, 2012
CREATING CUSTOMER LOYALTY THROUGH MOBILE TECHNOLOGY
According to a February 2012 Forrester report, consumer attitudes toward loyalty have
deteriorated over the past three years and the number of consumers who feel that loyalty
programs don’t offer any real value jumped by 50% from 2008. According to a recent Visa
survey, over 70 percent of shoppers found less than half of all deals they currently receive to
be relevant to their needs. In addition to consumer perception, recent media has suggested
that merchant sentiment has also shifted. How can we change this?
In this session, you’ll hear how to close the loop between redemption, measurement and
consumer satisfaction using real-time technology. Examples from such businesses as the Gap,
Hilton and MGM will be shared, as well as examples of award-winning social applications to
deliver customized loyalty programs.