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Venue

Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896

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Friday, May 11, 2012

10:30 AM - 11:15 AM
Track: Loyalty and the Customer Experience View Track

CREATING CUSTOMER LOYALTY THROUGH MOBILE TECHNOLOGY

Leigh Amaro Senior Business Leader, Media & Advertising Solutions, VISA, INC.

According to a February 2012 Forrester report, consumer attitudes toward loyalty have
deteriorated over the past three years and the number of consumers who feel that loyalty
programs don’t offer any real value jumped by 50% from 2008. According to a recent Visa
survey, over 70 percent of shoppers found less than half of all deals they currently receive to
be relevant to their needs. In addition to consumer perception, recent media has suggested
that merchant sentiment has also shifted. How can we change this?


In this session, you’ll hear how to close the loop between redemption, measurement and
consumer satisfaction using real-time technology. Examples from such businesses as the Gap,
Hilton and MGM will be shared, as well as examples of award-winning social applications to
deliver customized loyalty programs.

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