Breakout TracksCard Trends and Opportunities
Customer Loyalty and Engagement
Emerging and Mobile Payments
Regulation and Risk
Who You'll Meet
Join more than 700 peers in the cards and payments industry, including card issuers, payment networks, industry analysts, ISOs, and payments product and service providers, responsible for credit cards, loyalty and points programs, emerging payments, payment business strategies, marketing, operations and technology.Click here to see last year's attendees.
Exhibit space and sponsorships are available.
Boca Raton Resort -
A Waldorf Astoria Resort
501 East Camino Real
Boca Raton, FL 33432
Thursday, May 10, 2012
GET BEYOND THE STRATEGIES TO DRIVE EMERGING PAYMENTS ADOPTION
For years, the payments industry has anticipated explosive growth from alternative payment methods like prepaid, P2P and dual-function cards, and new technologies like chip cards and mobile. Now, as the card industry begins to recover from two years of damage control, a few of these contenders have begun to deliver on the promise, while others remain on the strategy shelf.
- What are the best practices and proven techniques to drive adoption of new payments technologies?
- How can you avoid cannibalizing existing traditional portfolios and instead capture new payment wallet share and profit?
- How should you leverage the smartphone takeover and the imminent tablet revolution?
This fast-moving panel will share their experience in targeting techniques, adoption incentives, channel strategies, lighthouse tactics, marketing methods and organization approaches. Learn what works—and equally importantly—what doesn’t—to accelerate adoption of new payments technologies and products.