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Venue

Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896

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Friday, May 11, 2012

12:00 PM - 12:45 PM
Track: Loyalty and the Customer Experience View Track

GAMIFICATION AND EMERGING ENGAGEMENT MODELS: PREPAID & BEYOND

Charles Christianson, SVP, Sales, Accounts & Solutions, CONNEXIONS LOYALTY
Brian Parlotto, SVP, Gift Cards, Digital and B2B, INCOMM

This will explore trends in loyalty and engagement as they examine the intersection of stored-value and prepaid cards, social media and the emerging powerhouse of gamification. Social media continues to change the landscape of customer interaction and new research reveals the power of gamification to drive customer and user response and loyalty. The Gartner Group suggests that by 2015, more than half of organizations that manage innovation processes will gamify those systems. These trends suggest powerful new engagement and loyalty strategies via prepaid and other products in the post-Durbin world.

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