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Breakout Tracks

Card Trends and Opportunities
Customer Loyalty and Engagement
Emerging and Mobile Payments
Regulation and Risk

Who You'll Meet

Join more than 700 peers in the cards and payments industry, including card issuers, payment networks, industry analysts, ISOs, and payments product and service providers, responsible for credit cards, loyalty and points programs, emerging payments, payment business strategies, marketing, operations and technology.

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Boca Raton Resort -
A Waldorf Astoria Resort

501 East Camino Real
Boca Raton, FL 33432

Conference Agenda

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Thursday, May 10, 2012

8:30 AM - 9:15 AM

GLOBAL CARD REACH: SPHERE IS HERE

Eduardo Tobon CEO U.S. Cards & Payments Division, SOVEREIGN BANK – SANTANDER

 

Santander Cards is a Global Division for Grupo Santander. Sovereign Bank, now part of Santander, completed the acquisition of its $200 million Sovereign-branded credit card portfolio from Bank of America with plans to integrate it into its retail operations in the U.S. Leveraging lessons learned globally from its card operations in Europe and Latin America, the bank just launched a new card this year. Sphere is being marketed via its 723 branches in the Northeast and other channels.  You’ll hear about the bank’s efforts to better align with its customer base and using social media to engage with its customers. You’ll also hear about views on migrating customers from debit to credit.

 

 

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