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Venue

Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896

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Thursday, May 10, 2012

4:40 PM - 5:25 PM
Track: Loyalty and the Customer Experience View Track

GOING THE EXTRA MILE BY STICKING CLOSE TO HOME: HOW TO LEVERAGE LOCAL MERCHANTS TO DRIVE CARD SPEND

Fern Fernandez, Managing Director of Marketing Programs and Loyalty, US AIRWAYS
Sarah Arvin, VP, Loyalty Programs, CARTERA COMMERCE

Co-branded card issuers recognize the value that consumer affinity for partner brands brings to the table. Consumer groups, such as miles junkies" are extremely incentivized to spend on-card in order to earn the rewards they crave, driving value for all parties. This up close look at the US Airways partnership will demonstrate how they are partnering with local merchants across the country to drive revenue from the explosive local advertising market through card-linked marketing programs. By allowing US Airways members to earn miles right in their neighborhoods at local stores, the issuer and airline drive loyalty, card spend and accelerated rewards earning.

In this session, learn from the experts about the step-by-step process they used to implement a card-linked offer marketing program.

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