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Breakout Tracks
Card Trends and OpportunitiesCustomer Loyalty and Engagement
Emerging and Mobile Payments
Regulation and Risk
Who You'll Meet
Join more than 700 peers in the cards and payments industry, including card issuers, payment networks, industry analysts, ISOs, and payments product and service providers, responsible for credit cards, loyalty and points programs, emerging payments, payment business strategies, marketing, operations and technology.
Click here to see last year's attendees.Exhibit space and sponsorships are available.
Boca Raton Resort -
A Waldorf Astoria Resort
501 East Camino Real
Boca Raton, FL 33432
Conference Agenda
Friday, May 11, 2012
LEVERAGING OFFLINE INSIGHTS FOR BETTER RESULTS IN TODAY’S ONLINE WORLD
For 16 consecutive years, Discover has been rated No. 1 in customer loyalty among credit cards and recently earned top honors for the customer experience on its web site. As consumer interactions increasingly happen online, how is Discover maintaining that exceptional customer experience? Today, the company turns to offline insights to deliver more personalized interactions with customers and prospects in the online world. Larisa Drake will offer a behind-the-scenes look at how her marketing operations team puts strategy into action to reach customers efficiently with relevant offers.