Download Brochure

Venue

Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896

Disney World Tickets

Share |

Friday, May 11, 2012

10:30 AM - 11:15 AM
Track: Card Trends and Opportunities View Track

LEVERAGING OFFLINE INSIGHTS FOR BETTER RESULTS IN TODAY’S ONLINE WORLD

Larisa Drake VP, Marketing Operations, DISCOVER FINANCIAL SERVICES

For 16 consecutive years, Discover has been rated No. 1 in customer loyalty among credit cards and recently earned top honors for the customer experience on its web site. As consumer interactions increasingly happen online, how is Discover maintaining that exceptional customer experience? Today, the company turns to offline insights to deliver more personalized interactions with customers and prospects in the online world. Larisa Drake will offer a behind-the-scenes look at how her marketing operations team puts strategy into action to reach customers efficiently with relevant offers.

>> Submit a question to this session's speakers

>> Return to Agenda