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Venue

Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, Florida 33896

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Wednesday, May 9, 2012

11:15 AM - 12:00 PM

THE ELEMENTS OF A SUCCESSFUL PREPAID PROGRAM

Brett Adams, Lead, U.S. Prepaid Products, MASTERCARD WORLDWIDE
Panelists: JB Donaldson, VP, ACS STATE & LOCAL SOLUTIONS, INC., A XEROX COMPANY
Anne Romagnino, Director, Payroll Operations, ALORICA
Michael Wolf, VP, Debit & Prepaid Product Team Manager, FIFTH THIRD

It wasn't long ago that prepaid was primarily transactional – like gift cards – with a limited role to play in portfolio development. But today, prepaid is: 1) mainstream and a relationship account, attractive to both underserved and banked consumers; and, 2) a unique and practical solution for just about every payment need, democratizing electronic payments and providing a transparent, cost-effective alternative to cash and checks.   

As this market continues to grow, banks must move quickly to integrate prepaid products, tools and solutions, and implement strategies that position prepaid as a solution to solve business challenges or to open new opportunities.

This session will cover:

  • Market opportunity for prepaid products;
  • Strategies for integrating prepaid into existing portfolios;
  • Techniques for marketing to unique audiences with specific prepaid needs; and,
  • Prepaid’s role in financial inclusion for diverse audience

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