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Card Trends and OpportunitiesCustomer Loyalty and Engagement
Emerging and Mobile Payments
Regulation and Risk
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Join more than 700 peers in the cards and payments industry, including card issuers, payment networks, industry analysts, ISOs, and payments product and service providers, responsible for credit cards, loyalty and points programs, emerging payments, payment business strategies, marketing, operations and technology.
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Boca Raton Resort -
A Waldorf Astoria Resort
501 East Camino Real
Boca Raton, FL 33432
Conference Agenda
Wednesday, May 9, 2012
THE ELEMENTS OF A SUCCESSFUL PREPAID PROGRAM
It wasn't long ago that prepaid was primarily transactional – like gift cards – with a limited role to play in portfolio development. But today, prepaid is: 1) mainstream and a relationship account, attractive to both underserved and banked consumers; and, 2) a unique and practical solution for just about every payment need, democratizing electronic payments and providing a transparent, cost-effective alternative to cash and checks.
As this market continues to grow, banks must move quickly to integrate prepaid products, tools and solutions, and implement strategies that position prepaid as a solution to solve business challenges or to open new opportunities.
This session will cover:
- Market opportunity for prepaid products;
- Strategies for integrating prepaid into existing portfolios;
- Techniques for marketing to unique audiences with specific prepaid needs; and,
- Prepaid’s role in financial inclusion for diverse audience