Breakout TracksCard Trends and Opportunities
Customer Loyalty and Engagement
Emerging and Mobile Payments
Regulation and Risk
Who You'll Meet
Join more than 700 peers in the cards and payments industry, including card issuers, payment networks, industry analysts, ISOs, and payments product and service providers, responsible for credit cards, loyalty and points programs, emerging payments, payment business strategies, marketing, operations and technology.Click here to see last year's attendees.
Exhibit space and sponsorships are available.
Boca Raton Resort -
A Waldorf Astoria Resort
501 East Camino Real
Boca Raton, FL 33432
Tuesday, May 8, 2012
WORKSHOP A: CONSIDERATIONS TO ENSURE YOUR PAYMENT PRODUCT CHANGES ARE SUCCESSFUL
This interactive workshop is designed for product managers and product owners of payment card products (FIs and retailers) who are considering adding new payment products or making enhancements to existing payment products. Discussion points include: Consumer research; legal and regulatory considerations; industry and competitor trends; financial costs and benefits; system and operational considerations; set-up and ongoing support needed; advantages of pilot programs; marketing and promotional plans; and importance of analyzing and measuring results.
KEY TAKEAWAYS: Using information available from consumer research, we'll take a sample product enhancement(s) and identify and discuss the various steps necessary to be successful.