Thursday, October 25, 2012

12:00 PM - 12:45 PM

Track: Debit: sponsored by PULSE View Track

EMV IN THE MARKETPLACE: AN INDUSTRY UPDATE

Panelists: Carolyn Balfany Group Head U.S. Product Delivery, MASTERCARD WORLDWIDE

Tracy Armstrong VP, Senior Product Manager, Corporate Card Product Management, HSBC BANK USA, N.A.

Thomas Grouard Lillelund Senior Manager, CPI CARD GROUP

Anna Scurry VP, Debit Card Processing, FIRST DATA

It has been just about one year since MasterCard announced its roadmap around EMV implementation in the U.S. and its vision of a world beyond plastic.

Now, it is time for a reality check. Carolyn Balfany, group head, U.S. product delivery, will moderate a cross-industry panel that will discuss the latest perspectives on EMV adoption and payment capabilities at the point of interaction, including operational readiness experiences, customer reaction and market results.

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