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Wednesday, October 24, 2012

12:00 PM - 1:00 PM

INDUSTRY INNOVATION LUNCH: WINNING THE BATTLE FOR THE MOBILE WALLET

Carl Tsukahara, Chief Marketing Officer, MONITISE

Sponsored by:

Banks, processors and other FIs are under threat of disintermediation, a challenge that not only affects their payments business but the viability of their overall product portfolio.  This talk discusses how FIs of various types can counter this surging threat, offering key recommendations to overcome this challenge and ultimately win the battle for consumer engagement. Key areas to be addressed include why FIs need to view the mobile wallet as an extension of existing mBanking, mPayment and mCommerce initiatives for unified customer engagement, the risk FIs face in viewing mobile wallets as disconnected from existing mobile initiatives, and whether or not the concept of a "universal wallet" makes sense for every FI. Case studies of wallet initiatives for several multi-national FIs will be presented.

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