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Wednesday, October 24, 2012

12:00 PM - 1:00 PM

INDUSTRY INNOVATION LUNCH: SO YOU THOUGHT YOU KNEW PREPAID CUSTOMERS?

Stephen Drees, Principal I Financial Services Practice, ACXIOM
Mark Trudeau, VP Client Strategy - Retail Banking, ACXIOM

Sponsored by:

Prepaid Card users are not a homogeneous market segment—and they can differ greatly from traditional Credit Card and Debit Card users. In this session, Acxiom will demonstrate how insights derived from proprietary data and analytics can provide a more complete and accurate picture of prepaid card users by comparing and contrasting them with Credit Card and Debit Card users. Going beyond the basic spending patterns of these types of customers, Stephen Drees and Marc Trudeau will provide detailed demographic, behavioral and technographic profiles – including such characteristics as income, wealth, credit risk, ethnicity, media preferences and social media engagement. They will then provide insights and strategies for targeting these individuals and engaging them in a way that is satisfying for the customer and cost-effective for the issuer.

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