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Wednesday, October 24, 2012

4:10 PM - 4:55 PM
Track: Debit: sponsored by PULSE View Track

INSTANT ISSUANCE: MINIMIZING COST; MAXIMIZING PROFITABILITY

Alyssa Arredondo, Financial Services, DATACARD
Donna McVea, FIRST NATIONAL BANK OF OMAHA

Banks are being forced to re-evaluate their business strategies to minimize costs and increase efficiencies in their card operations. Supplementing centralized card production with instant issuance can help minimize costs in card programs.  With instant issuance, the cost to produce and mail new DDA account cards and PIN mailers is virtually eliminated. In addition, instant issuance ultimately gives financial institutions the ability to retain and grow core deposits through improved service and convenience, increases activation, early and long-term usage and top of mind/wallet brand recognition. This presentation will walk attendees through real-world examples of financial institutions who have seen the benefits of instant issuance, including how it has differentiated them in the market so that they can gain and retain customers, as well as helped save costs and increase revenue in their card programs.

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