KEYNOTE SESSION: THE TRANSFORMATION OF DIGITAL PAYMENT TECHNOLOGY

As the use of smart phones and tablets continue to expand, consumers are increasingly looking for simple ways to make purchases wherever they are and whenever they want, online, in stores or on the go. For merchants, this is creating a need for greater flexibility to shorten the check-out process and easily accept digital payments in order to convert more browsers into buyers both online and at brick-and-mortar locations.

MasterCard will present on current consumer buying preferences and the latest digital and mobile wallet innovations that are addressing this trend by simplifying the shopping experience and providing faster and easier payment options.   You’ll hear about the opportunity for banks and merchants and examples of how to best take advantage of new payment capabilities to increase customer service and loyalty and drive the bottom-line.