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Thursday, October 25, 2012

10:30 AM - 11:15 AM
Track: ATM View Track

LEVERAGE RETAIL PARTNERSHIPS AND NON-TRADITIONAL CHANNELS TO DEEPEN THE CUSTOMER RELATIONSHIP

Stephen Gaskin, VP, Self Service Customer Experience, SCOTIABANK
Tom Pierce, CMO, CARDTRONICS

How do you bring excitement to the ATM channel without allocating large amounts of monetary or human capital to it? ATM placements in retail locations are not new, but the ways in which banks, retailers and third-party ATM operators are working together are breaking new ground. In a new program with 7-Eleven in Canada, Cardtronics brought together Scotiabank and 7-Eleven to launch not just an ATM program, but a multi-pronged, multi-year marketing partnership featuring cross-party tie-ins, extensive promotional efforts, rewards programs, innovative methods of marketing services directly at the ATM, and co-marketing that drives and retains customer traffic for both the bank and the retailer.

This presentation will share how to form a symbiotic relationship that provides impact unavailable with any branch-centric ATM strategy, reserves capital for the bank, and sets a new standard for how banks and retailers can work together for mutual benefit.

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