Thursday, October 25, 2012

10:30 AM - 11:15 AM

Track: Debit: sponsored by PULSE View Track

MERCHANT FUNDED REWARDS PANEL

Zil Bareisis Senior Analyst, CELENT

Jonathan Gagliano EVP, Strategy and Corporate Development, AFFINITY SOLUTIONS

Scott Grimes CEO, CARDLYTICS

Joe Salesky Chief Strategy Officer, Founder, FREEMONEE NETWORK

Doug Spear Co-Founder & EVP, LINKABLE NETWORKS

With debit’s new economics, many issuers are exploring the merits of merchant-funded rewards programs. In this model, consumers receive targeted offers from select merchants using transaction data available from card issuers, and these rewards are directly tied to the consumer’s card. This panel of the leading providers of merchant-funded rewards programs provides a unique opportunity to hear directly from the companies shaping the industry. The panelists will discuss:

How are merchant-funded programs different from traditional issuer-funded programs?
From an issuer perspective, what is the typical structure and pricing of these programs?
From a consumer perspective, what types of programs and offers are most attractive?
Should an FI launch a merchant-funded program? If so, how to select a partner?

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