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Wednesday, October 24, 2012

11:15 AM - 12:00 PM

MOBILE PAYMENTS: THE CHALLENGE AND OPPORTUNITY FOR BANKS

Greg Baxter, Global Head of Mobile Strategy, CITI

The digitization of financial information, combined with the personalization and convenience of connected devices, represents one of the most profound changes in financial services.  These changes are transforming the competitive landscape, with innovative start-ups and disruptive business models competing for mobile payments and customer loyalty.

This keynote presentation will address:

  • The role for banks in the migration to mobile commerce and the need to act now
  • The case for collective industry action to encourage innovation and competition while protecting the integrity of the payments system
  • Bank-specific mobile payment strategies

 

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