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Thursday, October 25, 2012

11:15 AM - 12:00 PM
Track: Debit: sponsored by PULSE View Track

THE NEXT GENERATION OF REWARDS

Dan O'Malley, CEO, PERKSTREET FINANCIAL

 As a fast growing player in the direct banking space, PerkStreet accounts have a unique rewards program that aligns the interests of issuers and customers -- one that puts customers and the institution on the same side of the table.

PerkStreet's vision of alignment -- of winning together -- informs the company's approach to the full lifecycle of activation, usage, and retention: 

  • Trigger-based onboarding to ensure customers learn the behaviors that will maximize their earning and company revenues from Day 1. 
  •  Incentive programs structured to shift spend from unprofitable channels to ones that earn revenues and, where possible, to channels that earn maximal revenues.  
  •   Data-driven offers and deals to boost customer rewards while shifting spend into channels where PerkStreet earns privileged revenues.

PerkStreet's CEO will discuss in detail the structure of its program and why this structure has enabled it to achieve top-tier card usage figures (an estimated twice the industry average) with extremely high customer satisfaction scores.  

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