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Thursday, October 25, 2012

10:30 AM - 11:15 AM
Track: Mobile: sponsored by PWC View Track

PUTTING THE POWER OF MOBILE IN THE MERCHANT'S HANDS

Jeff Kiedrowski, VP & GM, INCOMM

The session will explain the attributes and differentiators of mobile commerce solutions available in the market, how to leverage loyalty programs and offers to optimize value to the consumer, benefits of prepaid alternatives, and how to determine the success of your mobile commerce program.

The session will also include case studies on successful mobile payment deployments and the merchant perspective by providing anecdotal and first-hand experience on how they have successfully rolled out mobile commerce solutions.

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