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Thursday, October 25, 2012

11:15 AM - 12:00 PM
Track: Prepaid: sponsored by i2c View Track

THE PREPAID MERCHANT DISTRIBUTION CHANNEL: THE VIEW FROM THE MERCHANT PERSPECTIVE

Madeline Aufseeser, Senior Analyst, AITE GROUP

The insights from this presentation will provide prepaid issuers and program managers an unprecedented window into the primary distribution channel for gift and GPR card sales. The presentation is based on 2012 primary research of 40 merchants across various retail segments and 20 prepaid marketing organizations.  We will provide charts and graphs of merchant impressions on using gift cards to increase sales, drive loyalty, shift volumes from other card types (private label and co-branded cards), daily deal programs versus bank merchant- funded incentive programs and GPR success factors.

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