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Monday, October 22, 2012

2:00 PM - 4:00 PM

WORKSHOP A: I WANT TO LAUNCH A PREPAID CARD. NOW WHAT?

Ben Jackson, MERCATOR ADVISORY GROUP
Jessica Palmer, Director, Implementation and Operations, FISERV
Joan Herman, Senior Vice President, SUNRISE BANKS

This workshop is designed to help banks who want to be prepaid issuers and companies who want to become prepaid program managers understand the strategic and tactical questions that must be answered before launching a prepaid card program.

Participants will learn about the size and shape of the prepaid market, including the various segments that comprise the industry. They will gain an understanding of the business model for prepaid cards and how that can vary from segment to segment. Additionally, participants will be introduced to a high level discussion of the regulatory issues they need to keep in mind when designing a program.

Along with Mercator’s technical analysis, attendees will also hear from Fiserv, a prepaid processor, and a prepaid card issuer. These companies will share their experiences and insights into the nuts and bolts of operating a prepaid program.

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