Talking Stick Resort
9800 E. Indian Bend Road
Scottsdale, AZ 85256
Thursday, October 25, 2012
LOAN MODIFICATION STUDY PRESENTATION
While lenders ideally want to engage their customers through positive interactions, such as in cross-sales and relationship expansion, they must also engage customers when negative events occur, such as a mortgage default. The recent expansion of mortgage modification programs raises questions for lenders about the effectiveness of these programs.
Do these modification give consumers a fresh start, or do they only delay foreclosure?
How do consumers perform on other loans following a mortgage modification, and do post-modification consumers represent a hidden opportunity for lenders?
A 2012 TransUnion research study looking at the questions and characteristics will prove to be insightful for all lenders (card, auto and others) who are evaluating mortgage modification consumers as potential targets for other loan products.