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Tuesday, April 9, 2013

12:30 PM - 1:30 PM

INDUSTRY INNOVATION LUNCHEON: NEXT-GEN CARD MARKETING: MEETING THE EXPECTATIONS OF THE NEW CONSUMER

Stephen Drees, Principal I Financial Services Practice, ACXIOM
Mark Trudeau, VP Client Strategy - Retail Banking, ACXIOM

Sponsored by:
Acxiom

For the past 5 years, credit card marketers have been overtaken by events – Great Recession, Dodd-Frank, Credit Card Act, Durbin Amendment, CFPB, etc… Unfortunately, consumers and their preferences didn’t stand still. We are in the midst of a foundational change in the way consumers research, make choices about, and purchase financial products – leaving banks and issuers to play catch-up. Yet the industry has a tremendous analytical infrastructure that it can leverage to build the Next Generation Credit Card Marketing Platform.

In this session, Acxiom will:

  • Present multi-generational insights into credit card usage that provide a definitive case why status quo is no longer an option
  • Provide methodologies to effectively capture and act on changing customer preferences by leveraging personalized targeting and 1-to-1 marketing
  • Demonstrate an alternative set of capabilities that can enable effective, consistent cross-channel customer management
  • Present a realistic framework for how card marketers can leverage offline infrastructure to succeed in the digital market place

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