For the past 5 years, credit card marketers have been overtaken by events – Great Recession, Dodd-Frank, Credit Card Act, Durbin Amendment, CFPB, etc… Unfortunately, consumers and their preferences didn’t stand still. We are in the midst of a foundational change in the way consumers research, make choices about, and purchase financial products – leaving banks and issuers to play catch-up. Yet the industry has a tremendous analytical infrastructure that it can leverage to build the Next Generation Credit Card Marketing Platform.
In this session, Acxiom will:
- Present multi-generational insights into credit card usage that provide a definitive case why status quo is no longer an option
- Provide methodologies to effectively capture and act on changing customer preferences by leveraging personalized targeting and 1-to-1 marketing
- Demonstrate an alternative set of capabilities that can enable effective, consistent cross-channel customer management
- Present a realistic framework for how card marketers can leverage offline infrastructure to succeed in the digital market place