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Tuesday, April 9, 2013

2:00 PM - 2:45 PM
Track: Customer Loyalty and Engagement (Sponsored by Connexions Loyalty) View Track

THE POWER OF SPEND DATA: HOW RETAILERS AND SERVICE PROVIDERS CAN UTILIZE IT TO SERVE CONSUMERS BETTER AND PROVIDE THEM WITH UNIQUE VALUE

Troy Anthony, VP, KEYBANK
Nandan Mer, Group Executive, Loyalty Solutions, MASTERCARD WORLDWIDE
Zack Jalbert, Online Marketing Manager, EBAGS.COM
Schwark Satyavolu, Co-Founder and CEO, TRUAXIS, A MASTERCARD COMPANY

In a world of constrained economic resources, issuers and merchants are positioned to help consumers get greater value for their spending. Working in partnership with these institutions, MasterCard developed industry-leading capabilities that obtain optimal value for cardholders at retail stores, and on their recurring utility payments. With the requisite permissions, MasterCard translates a consumer’s spend data into a highly personalized understanding of their individual lifestyle needs. It can then provide retailers with recommendations to deliver enhanced value to each consumer through their issuer. Value comes as highly targeted offers, reward accelerators and bill analysis—for example, whether the consumer has selected the most appropriate utility provider for their needs or if they have chosen the best plan with their existing utility provider.

Hosting a panel comprised of a financial institution, a retailer and a consumer, MasterCard will demonstrate how to secure enhanced value for the consumer and how cardholders benefit.

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