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Tuesday, April 9, 2013

3:50 PM - 4:35 PM
Track: Customer Loyalty and Engagement (Sponsored by Connexions Loyalty) View Track

DELIVERING EXPERIENCES THROUGH BRAND ENGAGEMENT

Charles Christianson, SVP, Sales, Accounts & Solutions, CONNEXIONS LOYALTY
Bob Daly, SVP, Retail Payment Solutions, U.S. BANK

Your brand is an evolving novel, and the next chapter is the turning point:  enabling and extending - truly enriching - your customers' lives.   You’ll hear how U.S. Bank's FlexPerks program has evolved to focus on not only brand awareness, consideration, acquisition and activation, but also usage, engagement, redemption, retention and advocacy. You’ll see how FlexPerks delivers experiences that result in increased customer engagement and loyalty, including:

  • Innovations in the program, including EMV-enabled cards
  • New partnerships that US Bank has developed to focus on the customer experience
  • Looking ahead to new travel and mobile-related enhancements to the program

 

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