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Wednesday, April 10, 2013

10:30 AM - 11:15 AM

THE FUTURE OF THE DEAL

Moderator: Steve Kietz, EVP/GM, Strategic Partnerships, EDO INTERACTIVE
Parag Ladhawala, Sr. Business Leader, VISA, INC.

The days of deals and social coupons will be over soon. And deals are dead if content is not better directed to the individual. Presenting promotions and incentives to the right customer, on the right sized screen, at the right time of day using a combination of mobile, social, video formats to achieve acceptable ROI is a today's marketing challenge. Customers are quickly being conditioned to ignore empty deals. This is killing the value of the "deal" and the power of promotions in our industry. The presentation will cover seven actionable strategies for better content using video, social media, mobile technologies while integrating better content to create relevant promotions. This panel addresses practical approaches to design, develop and manage card marketing programs using proven marketing fundamentals applied to the latest technologies.

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