The relationship between bankcard issuers and the retail community has been a tapestry of cooperation, collaboration, and confrontation dating back to the earliest days of payment cards. Today retailers wrestle with strategic issues from cracking the code on omni-channel sales to defining the store of the future to using big data to drive loyalty and sales. Credit card issuers, in their quest to grow sales and receivables, are testing and implementing programs to connect the value of their card products more directly to the retail point of interaction. The meaningful opportunity going forward is to evolve the retailer – bankcard issuer relationship into one addressing the immediate and strategic issues of both parties while leveraging the assets of each participant.
In this session a panel of bankcard issuers, leading retailers, and cross-functional experts will discuss their perspective and priorities within the context of payments, customer loyalty, and cross-industry collaboration. Attendees will come away with a clearer sense of how the payment card and retail communities can join forces to grow their respective businesses and create a winning experience for their customers.