Share |

Sunday, April 7, 2013

1:00 PM - 3:00 PM

WORKSHOP A: IDENTIFY AND ENGAGE YOUR MOST VALUED CUSTOMERS: HOW TO CREATE A TOTAL RELATIONSHIP BANKING STRATEGY USING REAL-TIME DATA

Workshop Leader: Michael Hemsey, President, KOBIE MARKETING, INC.
Workshop Leader: Bram Hechtkopf, VP, Business Development and Marketing, KOBIE MARKETING

Loyalty marketers must have a razor sharp focus on program differentiation, delivering a comprehensive and engaging customer experience, and operational excellence. The convergence of CRM, Loyalty, CEM – and the utility of the resulting data – is foundational for programs to be relevant. From this data, we have the opportunity to create our greatest brand advocates, but only when programs permeate every channel in the customer lifecycle.

Yet, the complexities and sheer volume of data across channels and devices has created a gap between capturing and analyzing data and executing data-driven strategies at the enterprise-level.

In this interactive workshop, attendees will:

  • Conduct a multichannel analysis, discuss the evolution of data management and explore the customer experience paradigm shift happening across channels and across customer touchpoints
  • Gain insights, ideas and takeaways to seamlessly communicate/promote/target the right member at the right time, via an omnichannel experience, and reward (“Listen for”) the resulting behavior
  • Explore silos and disparate technology challenges that are impacting BIG DATA (and the resulting actionable insights) then develop solutions and a product roadmap to help you/r team take actionable steps towards overcoming these obstacles
  • Learn best practices in customer experience management, customer experience analytics, and digital intelligence to drive profitable longterm relationships

 

>> Submit a question to this session's speakers

>> Return to Agenda