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Sunday, April 7, 2013

3:15 PM - 5:15 PM

WORKSHOP D: DON’T GET LEFT BEHIND -- ENSURING YOU CAPITALIZE ON NEXT-GENERATION MOBILE FINANCIAL SERVICES

Workshop Leader: Brian Stein, Founder-Managing Director, PERVASIVE PATH CONSULTING, LLC

Banks and credit unions risk getting left behind if they don’t provide basic mobile banking services, or explore opportunities in mobile payments. And even many of those who have a mobile banking platform struggle under the weight of their own efforts.   From “table stakes” to differentiated offerings, financial institutions can struggle with when, how and how much to invest in mobile banking, but failing to do so can cause customer dissatisfaction, defection and lost opportunity in terms of cross selling and supporting next generation services such as wallet and payments.

In this interactive workshop, attendees will:

  • Learn from the implementation challenges of some of the biggest banks in the industry, as well as community credit unions in order to plan for and address the difficulties of accessing core data, designing services for re-use across a multi-channel experience and selecting an extensible mobile platform
  • Hear from peers in group discussions about their own challenges, concerns and successes associated with implementing mobile payment products and services
  • Investigate opportunities to move beyond traditional mobile banking by providing differentiated solutions which can grow customer relationships and engagement
  • Identify and outline actionable next steps that institutions need to take to be competitive and successful in the mobile banking and payments space

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