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Thursday, March 21, 2013

5:15 p.m. -
Track: Operations/Strategy View Track

FROM THE LAB TO THE BOARDROOM: USING APPLIED PSYCHOLOGICAL RESEARCH TO IMPROVE COLLECTION MODELS AND THE CONSUMER EXPERIENCE

Panelists: Brian Enneking, Vice President, Consumer Marketing, ENCORE CAPITAL GROUP
Christopher Trepel, Senior Vice President and Chief Scientific Officer, ENCORE CAPITAL GROUP

‘Encore recently completed a psychographic field study that revealed significant differences between prime and subprime consumers in the areas of financial knowledge, planning myopia, and decision-making behavior. The results have important implications about how to describe, understand, and resolve consumer financial distress within the collection process. The study findings will be discussed and applications to business strategy and public policy will be explored

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