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5 Themes

ATM
Debit
Prepaid
Mobile
Digital Money

Payments Innovation Day

Who is the next disruptor? The breakthrough in payments? The start-up that changes how consumers pay for things?

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Tuesday, October 22, 2013

4:10 p.m. - 4:55 p.m.
Track: Mobile sponsored by PriceWaterhouseCoopers View Track

WILL RETAILERS IGNITE MOBILE PAYMENTS AT THE POS?

Zil Bareisis, Senior Analyst, CELENT

NFC models havenít taken hold.† With the exception of Starbuckís successful mobile POS, there arenít many widespread success stories of consumer adoption of mobile payments, despite the available technology.

But retailer apps might spark adoption.† This presentation will address these questions:

  • Are retailer apps attractive to customers? why?
  • Will a thousand apps bloom?
  • Will private label cards strike back?
  • What does it mean for financial institutions and schemes?

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