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5 Themes

ATM
Debit
Prepaid
Mobile
Digital Money

Payments Innovation Day

Who is the next disruptor? The breakthrough in payments? The start-up that changes how consumers pay for things?

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Tuesday, October 22, 2013

1:30 p.m. - 2:15 p.m.
Track: ATM sponsored by Cardtronics View Track

THE NEW CONSUMER ATM EXPERIENCE: BEFORE, DURING AND AFTER THE TRANSACTION

Sally Reilly, SVP and Director of the ATM Channel, SOVEREIGN BANK
Tom Pierce, CMO, CARDTRONICS

In a world where consumer attention seems forever fixed on a screen— smartphones, TVs, tablets, laptops—

It’s important to remember the attention-getting quality of a screen known to many demographics—the ATM screen. Consumers continue to remain deeply engaged throughout an ATM transaction, and for good reason.  That screen is telling them about their money.  This session covers how financial institutions are leveraging the ATM screen, and the oldest self-service channel, to create a memorable and valuable consumer experience.

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