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Wednesday, April 23, 2014

8:30 a.m. - 3:30 p.m.

NEW - CARD MARKETING WORKSHOP

8:30 a.m. - 1:00 p.m.

Credit Card Reward Programs and Product Insights


Explore and compare the different ways of constructing value propositions for targeted customer segments in the rapidly changing marketplace. Review of the current landscape and the many program strategies competing for the customers’ top of wallet. The focus of the workshop will be on rewards, specifically best in class programs.

They will examine the current landscape and the strengths of many reward constructs. This includes accruing points as equity, cash back. Middle market and aspirational rewards and others. There are many successful programs that attract targeted customers, promote usage and are profitable. But the landscape is changing; there are risks and inherent tradeoffs facing all banks and brands.

The specific reward constructs to be discussed: proprietary (bank) and partnership rewards. We will review the evolving environment, including:
- Competitive landscape
- Reward program trends
- Customer segments (Millennials and Baby Boomers)
- Reward program penetration derived from ACG research

The impact of alternatives to the traditional reward constructs will also be discussed; merchant rewards, new kinds of private label cards, de-coupled debit and emerging technologies (e.g. Mobile, EMV). These alternatives represent both opportunities and risks.

The second segment of the workshop will examine partnership programs. The value of partnerships will be viewed through the most successful program models in terms of unique value and the most attractive categories and brands. These alliances include co-brand, private label, agent, and affinity card partnership programs, emerging payments solutions, and outsourcing partnerships of many varieties.

The third segment will bring together a panel of speakers who represent best in class proprietary bank and brand rewards programs. The panel will discuss the dynamics of their reward programs that have fostered success, and encourage an interactive session of questions and how to best prepare for future challenges.

Workshop leaders:
Marianne Berry, Managing Director, Auriemma Consulting Group
Grayson Clarke, Sr. Director, U.S. Card Marketing & Analytics, Capital One
Eric Marks, Managing Director, Auriemma Consulting Group
Vicki Nakata, VP, Loyalty and Travel Products, Hawaiian Airlines
Gayle Prete, Director of Marketing, Rewards Strategy and Innovation, Discover Financial Services

 

 

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