CO-BRANDED CREDIT OPPORTUNITIES ARE BACK AND ON THE RISE
Moderator: Phil Philliou Partner, PHILLIOU PARTNERS, LLC
Chuck Dreyer SVP, Director of Sales - Enterprise Payments Solutions, CITIBANK
Kevin O'Donnell VP, Credit Card Issuance, DISCOVER FINANCIAL SERVICES
Khary Scott VP, Business Development, CAPITAL ONE
Kent Hattery Head of Business Development, FIRST NATIONAL CREDIT CARD CENTER
Lauren Germaise VP, Business Development, Global Network Partnerships, AMERICAN EXPRESS
Bruce Sibley SVP, MASTERCARD WORLDWIDE
Jeffrey M. Fincher Head of New Business Development – Co-Brand Partnerships, VISA, INC.
Bob Highland Senior Director of Business Development, BARCLAYCARD U.S.
Co-branded credit opportunities are back and on the rise. A co-branded partnership between a credit card issuer and a brand company has the potential to bring great success to both parties. For a brand company, a co-branded program can increase loyalty and brand recognition, attract promising new customers and help retain existing customers. And for the issuer, a co-branded program can help increase customer acquisition, overall volume and revenue and lower the cost of the issuer's acquisition and usage campaigns. And for both parties, a co-branded card will keep both brand names top of mind and top of wallet for the consumer. Payments expert Phil Philliou, has ushered in some of the largest and most successful co-branded credit and prepaid card deals in US and Latin America. He will moderate a panel of card industry leaders and discuss key trends and opportunities within the co-branded space.