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Thursday, April 24, 2014

3:50 p.m. - 4:35 p.m.
Track: Payments Analytics Sponsored by epsilon View Track

TRANSLATING LITTLE DATA INTO BIG INSIGHTS

Jay Das Senior Director of Risk Management, BARCLAYCARD US
David Rich Senior Vice President, Information Services, MASTERCARD ADVISORS

Other industries, such as retail and healthcare have begun to leverage data effectively. For example, retailers can look at how their customers shop in their stores, but to get a more holistic view of the consumer’s habits they need to look outside of their own data and use other sources – such as transactional data -- that give them a picture of what the customer does after he leaves their store. This can further lead to insights on why the customer is making those decisions and inform business strategies such as staffing, special promotions or stocking inventory.

This session will take a closer look at how financial services institutions can benefit from the same opportunity to leverage little data and the role little data can play in better decision making for their business.

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