Prepaid programs must begin with a solid business case that includes vetting and qualifying partners, fine tuning program requirements, and determining the right distribution channels to market. But prepaid isn’t an island – it should be integrated with other more traditional payment services, such as bill payment, checking, overdraft services, ATM access, lines of credit, etc. Join us as we provide a detailed review of the prepaid market opportunity, including industry growth data, best practices, and more. We will show you how the prepaid industry - and consumer awareness - has grown from the early days of gift cards into a $400 billion industry that encompasses unemployment benefits, rebates, teen, payroll, travel, incentive cards, and more. This session will also provide a view into several real-life prepaid programs, illustrating how various financial institutions have successfully integrated prepaid into their overall payments strategy.