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Venue



Arizona Biltmore
2400 E. Missouri Avenue
Phoenix, AZ 85016

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Tuesday, October 5, 2010

11:05 AM - 11:50 AM
Track: Debit Track View Track

DEBIT CARD COMPETITIVE MARKET: WHEN IS A PREPAID CARD NOT? THE MONEY CARD VS. DEBIT CARD DEBATE

Patricia Hewitt, Director, Debit Advisory Services, MERCATOR ADVISORY GROUP
Brud Baker, President & CEO, CENTRAL NATIONAL BANK & TRUST CO.
Matt Frye, Chief Commercial Services Executive, FSV PAYMENT SYSTEMS, INC.
Antonio Hill, Director of Marketing, PSCU FINANCIAL SERVICES
Steve Karp, SVP, Enterprise Payments Strategy, SUNTRUST BANK

General Purpose Reloadable and Payroll Cards are gaining market share, but at whose expense?  Are consumers turning away from traditional banking accounts to take advantage of these accessible and functional transactional products?  Are FI-issuers missing a market opportunity by not incorporating GPR cards into their account segmentation strategies?  These are some of the questions that will be explored by a panel of industry stakeholders representing the financial institution and prepaid card markets in a session designed to address the challenges and opportunities for financial institutions as they consider whether to compete or cooperate with the GPR card market. 

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