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Venue



Arizona Biltmore
2400 E. Missouri Avenue
Phoenix, AZ 85016

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Tuesday, October 5, 2010

11:05 AM - 11:50 AM
Track: Prepaid Track View Track

MARKETING PREPAID PRODUCTS TO THE NEW FRUGAL CONSUMER

Moderator: Teri Llach, CMO, BLACKHAWK NETWORK
Donna Kennedy, VP, Business Development, WESTERN UNION FINANCIAL SERVICES
Kimberly Gartner, CEO, KIMBERLY GARTNER GROUP, LLC
Mark Troughton, President, Cards and Network, GREEN DOT CORPORATION

How can marketers reach frugal consumers in a down economy? What other habits and traits are consumers demonstrating that prepaid companies should take note of?  What kind of education does today's consumer need about the prepaid value proposition?  Panelists will share the latest research on the prepaid consumer, prospective consumers and how to make prepaid cards accessible.

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