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Venue

Hyatt Regency San Francisco
5 Embarcadero Center
San Francisco, California, USA 94111

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Tuesday, September 21, 2010

3:45 PM - 4:30 PM
Track: MOBILE & CONTACLESS View Track

CHIP-ENABLED MOBILE SERVICES

Deborah Baxley, Principal, Banking, CAPGEMINI

Mobile payments are the most revolutionary event in the history of finance. Uniquely, they are ubiquitous in time and space – the devices are always with us. In fact, mobile phones are the first ubiquitous communication device in human history 

  • Increases in fraud and data breaches, coupled with declining cost and complexity of EMV solutions is driving the market toward better fraud solutions, based on the convergence of contactless, EMV and mobile 
  • Chip-enabled mobile marketing provides rational and emotional incentives and leverages the characteristics of the customer relationship, whether they are transactors or loyals.  Twenty trials, pilots and implementations of chip-based mobile marketing from around the world illustrate the effectiveness and innovations in this area.  

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