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Venue

Buena Vista Palace & Resort
1900 E. Buena Vista Drive
Lake Buena Vista, FL 32830

Conference Agenda

Wednesday, November 3, 2010

1:00 PM -
Registration Opens
2:45 PM - 4:15 PM
Optional Pre-conference Workshop: Disney’s Approach to Brand Loyalty
THE DISNEY INSTITUTE
4:30 PM - 5:45 PM
Opening Keynote
Nelson Farris, Chief Storyteller, NIKE, INC.
5:45 PM - 6:30 PM
Reception in the Exhibit Hall

Thursday, November 4, 2010

7:30 AM - 8:30 AM
BREAKFAST BRIEFING: Revealing social influence using credit card transactions to increase customer share of wallet
Elery Pfeffer, Co-Founder & CEO, PURSWAY

Sponsored by:

8:00 AM - 8:45 AM
Registration and Continental Breakfast
8:45 AM - 9:00 AM
Chairs’ opening remarks
Sarah W. Phelps, Principal, FIRST ANNAPOLIS CONSULTING
Jim Sullivan, Partner, COLLOQUY
9:00 AM - 9:45 AM
Keynote Address: Navigating Uncertainty The Delta Approach to Customer Loyalty
Victoria Oakman, General Manager of SkyMiles Partnership Marketing, DELTA AIR LINES
9:45 AM - 10:30 AM
Re-thinking Debit Rewards and Adapting to Durbin
Jonathan Gagliano, EVP, Strategy and Corporate Development, AFFINITY SOLUTIONS
Philip Barbagallo, VP Card Products, M&T BANK
Rob Gruen, Principal, GRUEN CONSULTING
Mike Shepard, VP, Consumer Credit and Debit Products, US BANK
10:30 AM - 11:00 AM
Morning Networking Break in the Exhibit Hall
11:00 AM - 11:45 AM
The Federal CARD Act Applies to Loyalty and Promotional Offers: What You Need to Know!
Deborah S. Thoren-Peden, Partner, PILLSBURY
11:45 AM - 12:35 PM
Liability – Something to Loath or Love
John Kryczka, Managing Director, Actuarial Insurance Management Solutions Practice, PRICEWATERHOUSECOOPERS LLP
John Bartold, VP, Loyalty Solutions, EPSILON
12:30 PM - 2:00 PM
INDUSTRY INNOVATION LUNCHEON: Irrationally Loyal
Barry Kirk, Solution Vice President, Consumer Loyalty, MARITZ
Chip Lerwick, Division Vice President, Financial Services Group, MARITZ

Sponsored by:

12:35 PM - 1:30 PM
Networking Lunch
1:30 PM - 2:00 PM
Dessert in the Exhibit Hall
2:00 PM - 2:45 PM
Loyalty in 2030: The Changing Face of Consumers and How it Will Define Loyalty
Jim Sullivan, Partner, COLLOQUY
2:45 PM - 3:30 PM
Social Media Strategy
Richard Witkowski, iPoint Advisors, IPOINT ADVISORS
3:30 PM - 4:00 PM
Afternoon Networking Break in the Exhibit Hall
4:00 PM - 4:45 PM
Mobile Vendor Shootout
Moderator: Brent Samuels, Manager, FIRST ANNAPOLIS CONSULTING
Robert Gold, CEO, GOLD MOBILE
Walt Granville, VP, Sales, ROCKETBUX
Joe Salesky, Chief Strategy Officer, Founder, FREEMONEE NETWORK
Dana Warzsona, Global Lead, Mobile Commerce Solutions, MOTOROLA
4:45 PM - 5:30 PM
Putting the Customer at the Center of your Loyalty Strategy
Tom Brooks, EVP, Cards and Payments, REGIONS FINANCIAL
5:30 PM - 6:30 PM
Networking Reception in the Exhibit Hall

Friday, November 5, 2010

7:45 AM - 8:30 AM
Continental Breakfast
8:30 AM - 9:15 AM
Panel: Choice and Consumer Control
Moderator: Michael Hemsey, President, KOBIE MARKETING
Joyce Chen, Head of Loyalty Solutions, ACXIOM
Jason Dolat, Director, US Card Strategy, RBC BANK
Fabio Passalacqua, SVP, Credit Cards, BANCO POPULAR DE PUERTO RICO
9:15 AM - 10:00 AM
Utilizing Customer Research to Help Form your Loyalty Strategy
Moderator: Andrew Davidson, SVP, MINTEL COMPEREMEDIA
Charitie Dantis-Gayo, Senior Manager, Global Marketplace Insights, AMERICAN EXPRESS
10:00 AM - 10:30 AM
Networking Break
10:30 AM - 11:15 AM
Case Study: From NWA WorldPerks Visa to U.S. Bank FlexPerks Visa; Marriage, Divorce and Living Happily Ever After
Bob Daly, SVP, Retail Payment Solutions, U.S. BANK
11:15 AM - 12:00 PM
Industry Pundit Summit
John Bartold, VP, Loyalty Solutions, EPSILON
Bill Hanifin, Managing Director, HANIFIN LOYALTY LLC
Sarah W. Phelps, Principal, FIRST ANNAPOLIS CONSULTING
Jim Sullivan, Partner, COLLOQUY
12:00 PM -
Conference Concludes