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Venue

Buena Vista Palace & Resort
1900 E. Buena Vista Drive
Lake Buena Vista, FL 32830

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Thursday, November 4, 2010

9:00 AM - 9:45 AM

KEYNOTE ADDRESS: NAVIGATING UNCERTAINTY THE DELTA APPROACH TO CUSTOMER LOYALTY

Victoria Oakman General Manager of SkyMiles Partnership Marketing, DELTA AIR LINES

Maintaining a successful, well-branded loyalty program is a challenge in any environment.  But Delta Skymiles, like many successful rewards programs, had the added pressures of retooling a program, building new partnerships, and meeting the heightened demands of customers.  Hear about Delta’s approach to loyalty, and its common core mission in all its rewards programs.  You’ll learn about:

  • The process of retooling an existing loyalty program
  • Creating value while maintaining efficiency
  • Repositioning a program and communicating the benefits to customers

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