KEYNOTE ADDRESS: NAVIGATING UNCERTAINTY THE DELTA APPROACH TO CUSTOMER LOYALTY

Maintaining a successful, well-branded loyalty program is a challenge in any environment.  But Delta Skymiles, like many successful rewards programs, had the added pressures of retooling a program, building new partnerships, and meeting the heightened demands of customers.  Hear about Delta’s approach to loyalty, and its common core mission in all its rewards programs.  You’ll learn about:

• The process of retooling an existing loyalty program
• Creating value while maintaining efficiency
• Repositioning a program and communicating the benefits to customers