Thursday, November 4, 2010

9:45 AM - 10:30 AM

RE-THINKING DEBIT REWARDS AND ADAPTING TO DURBIN

Jonathan Gagliano EVP, Strategy and Corporate Development, AFFINITY SOLUTIONS

Philip Barbagallo VP Card Products, M&T BANK

Rob Gruen Principal, GRUEN CONSULTING

Mike Shepard VP, Consumer Credit and Debit Products, US BANK

The potential impact of the Durbin amendment has sent shudders throughout the debit card industry and forced issuers, large and small, to re-think if and how they can provide meaningful rewards programs to their cardholders. This session will cover how issuers can adapt to a dramatically changing landscape. You’ll hear about:

Cardholder feedback on debit rewards – what motivates consumer behavior
Analytics – importance of different approaches for different customer segments and channels
Partner-based rewards – retailer coalition models that go beyond merchant-funded rewards
Alternative rewards currencies that drive consumer engagement
Linking debit card rewards to deposit aggregation and overall customer acquisition and retention
Alternative loyalty models for 2011 and beyond

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