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Venue

Buena Vista Palace & Resort
1900 E. Buena Vista Drive
Lake Buena Vista, FL 32830

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Thursday, November 4, 2010

11:00 AM - 11:45 AM

THE FEDERAL CARD ACT APPLIES TO LOYALTY AND PROMOTIONAL OFFERS: WHAT YOU NEED TO KNOW!

Deborah S. Thoren-Peden, Partner, PILLSBURY

The new federal CARD Act became effective on August 22, 2010.  Virtually all loyalty, promotional, incentive, rewards, rebates and similar programs are impacted. Even some sweepstakes promotions are covered! Promotions that do not contain the required language may not have effective dates of less than five years, and most fees and charges are prohibited.  Failure to comply not only violates the federal law, but is also likely to be fodder for class action attorneys.  This session will:

  • Provide an overview of the CARD Act's impact on loyalty and promotional offers and review the required disclosures to qualify for the loyalty/promotional offer exemption allowed by the Act
  • Review some of the other CARD Act exemptions for which some promotional offers may qualify
  • Address actions your company will want to take to try to ensure compliance 

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