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Venue

Buena Vista Palace & Resort
1900 E. Buena Vista Drive
Lake Buena Vista, FL 32830

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Thursday, November 4, 2010

2:00 PM - 2:45 PM

LOYALTY IN 2030: THE CHANGING FACE OF CONSUMERS AND HOW IT WILL DEFINE LOYALTY

Jim Sullivan, Partner, COLLOQUY

The very transformation of the market’s DNA over the next few decades will cause major changes in how loyalty programs develop and work. As the last of the Baby Boomers leave the corporate workforce, Gen X gets ready to follow, and Gen Y comes into their own as 40-somethings, a boomlet of young, socially-conscious workers will be enrolling in their first loyalty programs.

Gaze into the loyalty crystal ball to discover:

  • What to expect during the next 20 years, as the changing consumer profile drives and shapes enterprise loyalty innovation
  • The critical component of emotional marketing and the importance of cause marketing
  • The technologies that will determine new engagement channels, and enable consumers to charge more for their loyalty
  • Loyalty engagement efforts driven by the imagination and demands of the mindset of a younger, savvier, more diverse and increasingly in-control consumer.

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